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COACHING FOR ACCOUNTING, TAX AND FINANCE PROFESSIONALS

Coaching That Knows It's Not As Simple As It Seems

If you have ever thought 'that won't work in my organisation', you are arriving as a sceptic and for good reason.

Your scepticism is welcome. Keep reading.

The Work Environment

​I have been there. Sat in a coaching session where the implicit expectation is that you can think up a new action, a new routine, a new habit, and your work environment will somehow absorb it.


The reality is that there are structural pressures in this profession that will not give way to your personal growth efforts. The audit cycle does not pause for your morning routine. The process dependencies do not care about your focus blocks. The regulatory deadline does not negotiate. And the client needed it yesterday.


Most coaching does not start from that reality. This one does.


If you lead in this environment, the question gets harder. Everything is shifting at once. AI is changing how work gets done. The people coming into your teams have different expectations of what work should feel like and what loyalty means. And the leadership tools you were given were built for a world that is moving faster than those tools can keep up with.


There is something else shifting too. The technical learning trajectory that used to be clear, where you developed future leaders by giving them the work, watching them grow through it, and building judgement through repetition, is no longer as reliable. AI is doing some of that work before people have had the chance to learn it. Which raises a question nobody has fully answered yet. What are we actually developing people in now? And how do we hold on to the kind of expertise that allows us to make good judgements when there is less opportunity to practice and be familiar with the technical work that judgement used to rest on?


The question underneath all of it is simple and enormous at the same time. If everything is changing, how do I lead?


That is not a question you can answer alone. 

What Shifts

What shifts first is the relationship with the structural constraints. Not the constraints themselves, they are largely real and immovable. But how you hold them. This does not mean we will be working with mindset only, far from it, but unless we define what is currently structural, we are working in a fiction.

What we want to do through coaching is move from a place where you are predominantly reacting and responding, to a place where you are orchestrating your best work and your most productive thinking environments. Where you are crafting a reality that you like to be in. 


The frantic quality of the work starts to ease. Not because the deadlines disappear but because you become clearer on what is genuinely urgent versus what is just loud. You think through the difficult stakeholder conversation before it happens rather than after. You practice it if you need to. And you go into your workday more prepared for what you have learnt will come up.


For a leader, something additional shifts. Because the shift starts with you and then moves through your team.


This is why I work with teams wherever I can in this context. The structural pressures of accounting and finance are not individual problems. They are shared ones. And shared problems need shared thinking.

 

One person cannot redesign the audit culture or the process dependencies alone. But a team that has thought together about what is holding them back, what is genuinely immovable and what is just convention, starts to relate to those constraints differently. And that changes what is possible.

Why Team Coaching

Individual coaching in this context has a ceiling.


When one person shifts, they still have to translate that shift into their environment. They have to communicate what they want to do differently, negotiate space for it, and bring the people around them along, often while those people are under the same structural pressures and have not had the same thinking space.


That translation work is exhausting and frequently incomplete. The individual leaves coaching clearer and more deliberate. They return to a team that has not shifted with them. The friction remains.


When the team works together, something different happens. Shifts occur simultaneously. People become more receptive to making space for each other to change how they work, because they are doing the same themselves. The negotiation of tasks, responsibilities, and ways of working becomes simpler because everyone has been in the same thinking space.


In a profession where your output depends on other people's work and other people's work depends on yours, that simultaneity matters. It is the difference between one person swimming against the current and a team that has agreed to change direction together.

Who Is This For

This coaching is for accounting, finance, and tax professionals who know that what they have now is not sustainable.


For the individual who feels the cost accumulating, in their energy, their health, their sense of what work was supposed to feel like. Who knows that letting it run its course will have consequences they can already see coming.


For the leader who looks at their team and recognises that the way things are working is unwieldy, that the pressure is compounding, and that something needs to shift before the cost of not changing becomes too high.


For the organisation that is ready to invest in finding out what a team looks like when it has had the space to think, negotiate, and work differently.


What all three have in common is this. They know that the profession is changing and they want the change to be a thoughtful one.

Why Me

Deoné Duffy focused and working on a laptop, seated in a mustard yellow chair with a plant in the background.

I am an ACA qualified accountant who has worked across risk advisory, compliance, and operational transfer pricing in two Big Four firms and a large multinational. I know the audit cycle, the review culture, the client pressures, the tax deadlines and tax authority requests. I understand the systems and technological shifts afoot, the control environment, and the particular exhaustion of accuracy work under structural time constraints.


I also hit a ceiling. Not of capability, but of willingness to keep paying the price the system required of me and my individual set of circumstances. I could see that what I was doing had potential, and I wanted to find the people in our profession who were ready to think differently with me. Coaching became that route for me. 


What I bring is not just the technical fluency to understand your world without explanation. It is a breadth of experience that most people in this profession do not carry. Theology, housekeeping and estate management, moving countries, chronic health, neurodivergence, years of reading across psychology, neuroscience, and human systems.

 

That breadth is what allows me to hold your perspective while simultaneously challenging convention. I can do this in a way that someone who has only ever lived inside this profession cannot, and I can do it in a way that someone who has only ever lived outside of it cannot. I can bridge the worlds.

Get in touch through my contact form if you want to explore the best coaching structure for you in your specific situation, or your team.

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